Younger generations are terrified of parenthood.

But that doesn’t mean that people don’t want to bring life into their home.
That’s why Miracle Gro is encouraging them to start with something… easier.
Like a plant.

Plants are so easy, a lot of them hardly require any effort whatsoever.

But at least they’re good practice.

PlantParenthood.com

But let’s not forget about those that already love to have plants at home. By launching a supporting website where they can purchase plant care products and access care guides, we’ll help them become better plant caregivers.

We’ll also give people the opportunity to actually adopt a plant for free.

Since people already seek out green spaces in big cities, why not give them a chance to take a piece home for themselves?

Concept/CW: Fernando Torres
Concept: Vanessa Vanhardenberg
AD: Slade Stone