Foot traffic has plummeted for the Adler Planetarium in the last two years.
To drive people back to Adler, we'll focus on restoring what makes us look up at the night sky in the first place: Curiosity.
Earth is just a speck of dust within the universe, so let's get people to think about what lies beyond it.
Let's get them to think outside the planet.
By installing telescopes throughout the city, we’ll also give people the power to look into space themselves.
And even make them think that they’re not alone.
Concept/CW: Fernando Torres
AD: Slade Stone